Lisa Pitasi-Fisher
SVP National Advertising Sales
Ion Media Networks
Type of Business: Broadcasting company
Major Products and Services: Broadcasting services
Marketing Area: National
Day-to-Day Responsibilities: Handling the national sales team for the television network
Expertise: Leading the sales team; Building revenue
Educational Background: Bachelor of Arts in Journalism, Advertising and Public Relations, University of South Carolina, Columbia (1984)
Awards/Honors: Stellar Award for Outstanding Work, DCL (2009); Number One Ranking in Quality Sales Organizations, Jack Myers Media Business Report (2009); Discovery All-Stars Award (2000); Sales and Marketing Management Award for Having One of America’s Top 25 Sales Forces (1999)
Philanthropy: Bridges to Community, Inc.; National Kidney Foundation, Inc.
What do you attribute your success to? She attributes her success to her passion for business, advertising and hard work.
How did you get involved in your profession? She became involved in her profession because her family was involved in the same business, and she had majored in advertising.
Where will you be in five years? In five years, Ms. Fischer hopes to ideally advance to the next level and run a global group. She also aspires to build big sales and brands.
Hobbies/Interests/Sports: Skiing; Running; Spending time with her two daughters